service-based founders:

You absolutely can write your website without losing months to free internet advice, second-guessing and uncertainty…

(…with the right support + strategy)

Because let’s be honest here, it’s been like 6 months that you’ve been attempting it and you’re not really getting anywhere…

I’M SOLD, WHERE DO I SIGN MY NAME?
Woman in retro boho outfit sitting on the floor of a vintage inspired room, with a mug of tea in her hand and smiling at the camera.

service-based founders:

You absolutely can write your website without losing months to free internet advice, second-guessing and uncertainty…

(…with the right support + strategy)

Because let’s be honest here, it’s been like 6 months that you’ve been attempting it and you’re not really getting anywhere…

LET'S GO

Let’s start with getting on the same page:

You’ve poured your heart and soul into your business but that also means perfectionism is always looking over your shoulder

You’re well up for DIY-ing and love trying your hand at new things but that also means getting swamped with the amount of information that’s on the internet

You’re a creative person but when it comes to writing copy, you have no concept of whether what you’ve written is any good at all

You’re a multi-faceted business owner but it comes with a price of never being able to define what you ‘do’

You know a website would really boost your business but the thought of writing it feels so unmanageable

So, you think about hiring someone to help out…

I charge £4497 for a full website copy package but you could be looking anywhere up to £10,000 for a copywriter

*ouch*

‍And the truth is, not only is that financially out of the question, it doesn’t make sense for you to spend that much money when you’re still learning and evolving.

But, that doesn’t help the fact you want a website for your business and trying to write your own feels like one big chore.

A confusing mixture of contempt, frustration and bewilderment all boiled up.

😬 nicht gut 😬

But what if you went into writing your website copy feeling like this:

★ PREPARED

Sitting down to write your website with your proverbial toolbox full to the brim with a content strategy, storytelling, sales psychology and systems in case you hit a rut.

Kate looking at a Ella Fitzgerald vinyl

★ VALIDATED

Having the guidance and support from a professional (and legendary 😉) copywriter to soundboard ideas and ask questions. Imagine being able to just ask a copywriter, “Hey, does this sound alright?”.

★ EXCITED

Genuinely feel ecstatic about sitting down to write. Comes complete with a cup of tea, a head full of ideas, loaded with motivation and an ability to see everything coming together – just how you wanted it to!

★ SUPPORTED

Being immersed in a creative community who are in the same boat but also have a fresh perspective. A community that turns into friends, and friends that turn into clients. An ecosystem of top-tier humans who you work and play with.

The Website Workshop

6-week’s worth of workshops empowering you to write your website copy with accountability and a community

Let’s talk details

Introductory call with me

So I can help give tailored advice and everyone starts off on the same foot, we’ll hop on a call to discuss (what you know so far of!) your business, your service offering and your audience. We can put our heads together about anything you’ve been feeling off about and ensure you can start copywriting with all your questions answered.

Slack channel + community

Slack to me is like MSN to my 13-year-old self. It’s a place of comfort, shared struggles, GIFs and a shit-load of laughs. You’ll find everything in there from live session notifications to helpful resources, off-tangent chats, questions and answers and a place to beat that lonely feeling that comes with self-employed life. Everything you’ll ever need to know about The Website Workshop will be housed in the Slack channel.

6 x LIVE Workshops

Each week you’ll learn a different component needed for your website. I’ll take you through crafting your messaging strategy, homepage, about page, service and sales pages, portfolio and contact page so that every week you’ll have an achievable goal. You’ll get access to my exact process for tackling website copy, learn the tried and tested techniques, and have the best tech tools and prompts for AI-based copywriting software. And of course, you’ll get access to the replay in Slack if you weren’t able to join live.

6 x Co-working Sessions

My worst nightmare is that you put all the time into learning the content but never get around to implementing it, so I devised a plan… Every week you’ll have the option to join everyone for a virtual co-working session to carve out that time to implement your learning. Now that’s what you call accountability 🤠

Post 3-month Check-in Call

It’s important to me that you feel supported 100% of the way, so I’ve decided to throw in a check-in call. This will be so we can touch base about your website and its progress. If it’s launched, we’ll look at the analytics and I’ll advise on where you can improve the copy, if it’s still a work in progress, we’ll look into what’s holding you back and create a strategy to keep you moving forward.

Access to The Workshops for 6 months

Life can throw curveballs, and sometimes making it to the workshops or focusing on your business isn’t possible. I get it – life happens. That’s why you’ll have access to The Website Workshop trainings for 6 months, giving you the flexibility to catch up when you’ve got more headspace. I limit the time to 6 months to ensure members don’t let The Workshops sit collecting dust knowing they’ll have access to them forever (iykyk)

THIS IS WHAT I NEED

Let’s break that down:

I’m inviting not one, not two but THREE experts to keep you accountable for launching your website…

It is my ABSOLUTE pleasure to introduce you to…

DR. HEATHER MADDEN – VALUES COACH

The biggest hurdle with understanding your brand’s messaging strategy is understanding your own personal perspective on the world. How will you create values for your brand when you’re unsure on your personal values? How do personal and professional values interact? How do you know if your values are right (or wrong)?

With over two decades of experience navigating the corporate world and overcoming personal and professional challenges, Heather has learned that growth is more than just a path—it's about shaping a future that excites and fulfils you. She creates a reflective space where others can explore their thoughts, rediscover purpose, and recharge, helping them feel both challenged and satisfied in their journey.

MARTHA OLSEN – BRAND + WEB DESIGNER

Copywriting is only 50% of the job after all and as a writer that *seriously* respects good design. It’s important to me that you get the best advice for taking your strategic and service-selling words and making them look their best on your website.

Martha is double degree-qualified in International Management/Business and Marketing. Combined with her love for all things "odd", our INFP-A  leader creates her work through a unique lens that walks the line between “offbeat” and “functional for business”. It’s this skilful balancing act of logic (strategy) and emotions (artistry) that breeds brands which excel in resonating with their audience.


‍

JOSEY GRACE – BRAND PHOTOGRAPHER

Photography is a really important element of a website. The imagery on a site helps to visually tell your story, give a face to your business and echo your brand’s message and strategy through beautifully curated imagery.

Josey is a brand photographer with a particular skill for capturing the essence of businesses and individuals in a way that tells their unique story. With an *amazing* eye and a deep understanding of how visuals impact perception, she helps brands communicate their identity authentically. Her approach is rooted in collaboration, ensuring that each photo reflects the true spirit of the brand.



‍

But before I reveal the investment, let me tell you how invaluable this offer actually is ⤵

And no, this isn’t your average sales page and no, I’m not going to list the things you get and their inflated “estimated” value because…

You can’t put a price on learning.

Learning to write your website is a skill. A skill that you can use time and time again. A skill that you can transfer.

Decided to change your whole service offering and need to redo your website? No problem.
‍
Trying to tackle your social media or email marketing copy? Sorted.
‍
Fed up of tripping up over your words about what you and your business do? Not anymore!

So, if you wanna come and hang out with some lovely people AND learn the skill of website copywriting and craft a site that you’re well and truly proud of then…

I’d LOVE to have you.

Pay in full:

£775

LET'S GO

payment plan option:

£387.50

LET'S GO

Still thinking about tackling it on your tod?
Listen to my past members thoughts ⬇️

Beverley
HEATHER
OLIVIA
JONI

The Website Workshop is one of the BEST investments I’ve ever made in my business

“Wow! The Website Workshop is one of the best investments I've ever made in my business. I came into it wanting to get clarity on my brand strategy (the foundations) and understand how t write a website that feels like a bit of me, speaks to my people, is strategic, personality-packed and creative. And TWW genuinely ticked every single box and more. Super structured ,and strategic, while pushing me to infuse personality and fun into every single aspect of my copy, *and* leave all the jargon, cliches and overused language out.”
‍
Beverley – Tech VA, Systems Expert + Founder of @ Beverley Virtually

There is no way I could have done it on my own, I'd have been super-stressed

“I'm a person that thrives on organisation and structure. The Website Workshop provided exactly that and more. Kate gets really hands-on and is really prompt at answering everyone's questions in a clear and comprehensive way. She's like a content goddess, encouraging and celebrating us each time we made progress. There is no way I could have done it on my own, I'd have been super-stressed. This process wasn't a bit stressful, it just took time, but I knew Kate was in the background for support at all times. She's amazing!”
‍
Dr. Heather Madden – Founder, Service Designer + Coach @ Heather Madden

If you know you want to write your own website copy, and want nuanced, strategic guidance and specialist knowledge, TWW is where you’ll find it

The Website Workshop is a no-brainer for any business owner wanting to write their own copy. When Kate says 'Making it my personal mission to prove everyone who thinks they’re ‘shit with words’ wrong' - she means it. And it was *mission success* with me. The knowledge Kate has shared in TWW, paired with her support, has allowed me to go from someone who didn’t think they were good with words, let alone be able to write an entire website, to someone who actually thinks that writing website copy is *fun* and completely achievable. I actually think I’m pretty good with words now. So, if you know you want to write your own website copy, and want nuanced, strategic guidance and specialist knowledge, TWW is where you’ll find it.
‍
Olivia – Designer + Founder @ Atlas:Eight

I have couples booking me from all over the world and I truly couldn't have got to this point without Kate

The Website Workshop changed everything for me. I was extremely in my head with my business to the point where I had no idea how to launch myself and get it out there but with Kate’s mentoring and education I was able to get out of my head and launch my website. I never knew how to get what was in my head out on paper or formulate my words in to any type of legible sentence that flowed, so I completely lost confidence in myself and without TWW I could honestly say that it could have taken me over a year to get it launched. I felt that everything that was in the workshop and how Kate puts everything across just made sense and was so easy to understand.

Even though the workshop had multiple people in it she really took the time to understand each individuals needs and made everyone feel seen and valued. Since taking The Website Workshop, I launched my site which now means I have couples booking me from all over the world and I truly couldn't have got to this point without Kate. I am SO SO grateful to have gotten to work with her and will forever be thankful for The Website Workshop.
‍
Joni – Photographer + Founder @ Elope With Joni

Let’s run through it real quick:

→ 1:1 Introductory Call 
→ Weekly LIVE Workshops
→ Weekly Co-working Sessions
→ Slack Community 
→ Feedback on all Ideas and Assets
→ 3 Branding Expert Talks
→ Post 3-Month 1:1 Check-In Call
→ Access to The Workshops for 6-months

Pay in full: £775

LET'S GO

Payment plan option: £387.50

LET'S GO

Wait a second, who the HELL is Kate the copywriter?

Allow me to formally introduce myself, friend

I’m Kate, the founder of Eat Your Words; a brand strategy AND copywriting studio for unconventional creatives.

I had my own identity crisis whilst I was studying for my Marketing degree. To toot my own horn, I was really good at it but something was off. The course was constantly prepping us for this hotshot agency, the bro-marketing, soul-killing kind of marketing. And as a country-bumpkin whose parents own a small business, somehow it wasn’t floating my boat per se.

To drop out or not drop out? That was the question.

For the whole of my second year, I was facing the ultimate question. And it wasn’t until I was in complete inner conflict with myself that I realised; I can still do marketing and work with businesses I love, use and have ethical green flags. Those businesses are small (but mighty!) independents that when it all boils down to it just really care about the people they serve.

So, in my final year, I fired up Eat Your Words with a mission to help small brands feel more comfortable with the world of marketing. I wanted to be the bridge that made marketing okay again (not just some sleazy word only for C-suite meetings) and be a beacon of hope that you didn’t have to spend a fortune in a dodgy agency or burn out by doing absolutely everything yourself.

WORK WITH ME
Woman in bohemian outfit with rainbow coloured crochet hat smiling.

And if I’ve done my research correctly it’s along these lines…

1

You want to feel confident that your website does your dreams and big-vision justice

2

You want to have your own circle of people in the business world who just get it

3

You want a place to send people to learn about you and your services without having to conform to algorithms or trends

4

You’ve been on one hell of a journey to get here personally and professionally and you want a site that allows you to become the person you’ve worked so hard to be

5

You’re READY to properly put yourself out there instead of hiding behind a Social Media profile

6

You want a space that attracts YOUR kinda people and kickstarts your own community

NAIL ON THE HEAD THERE, KATE

What does a website *actually* do for your business?

It’s a widely known fact that websites are a gateway to trustworthy, reputable and qualified businesses but as Instagram has become an echo chamber of internet gurus your website isn’t just important for your credibility, it also protects your peace.

Relying on social media to “show up”, “jump on” or whatever else the kids do nowadays is darn exhausting and is always a perpetrator in burning out. A website gives your business stability and sustainability so you can show your audience what you do without lip-syncing to The Office clips or spending an obscene amount of time in Canva. 

A caveat here: Instagram is a great tool BUT it should be just that, a tool.

A tool that funnels your audience to your website for them to learn, trust and buy.

What does business feel like with a well-written website?

1

It feels more serious, more ‘official’ but in the best way

2

It feels smoother, easier and more efficient (no more clunky DMs to close a sale)

3

It feels satisfying to have everything in one place; the portal to your vision all succinctly laid out

4

It feels exciting, a website means an opportunity to try new avenues perhaps a blog, perhaps an email list, perhaps a shop

5

It feels relaxing; you have just completed one of the biggest tasks in brand building, a task that’s been niggling you for quite some time now

6

It feels expansive with new opportunities coming into play with new names and faces of people and businesses you could only DREAM about working with

7

It feels promising as new enquiries roll in from people who have been lurking in the shadows, waiting for the sign to work with you come out of the woodwork

I NEED ME SOME OF THIS

The types of people The Website Workshop is PERFECT for*?

*but not limited to!

freelancers

Designers
‍

OBMs
‍

VAs
‍

Social Media Managers
‍

Photographers
‍

facilitators

Fitness Instructors
‍

Wellbeing Practitioners
‍

Physical Therapists

Mentors & Educators
‍

THAT’S ME!
Kate eating a bowl of noodles with chopsticks

It’s true what they say, a problem shared is a problem halved

Think of your LEAST favourite household chore (mine’s the bins). I’ll sit on it every Sunday night trying to will myself, sometimes I’ll convince myself it can wait another week and sometimes I’ll do it begrudgingly. But you know what makes that task a whole lot lighter? Doing it with someone else. Someone to share the load with.

If your website project is feeling like a chore, let’s tackle it together

Big things happen when people come together, look through any history book and you’ll see. There’s something pretty special about a shared energy of learning, working things out and supporting one another. Especially, when running and growing a business can often feel like a solitary adventure.

Learn how to write your website in just 6-weeks with a copywriter and a community of creatives by your side 

Yep, that’s right in 6-weeks, you could have a whole website’s worth of copy written up that you’re stoked to show to your audience.

Doors close for this offer on the 4th of October

website wonder here i come

Making it my personal mission to prove everyone who thinks they’re ‘shit with words’ wrong

I genuinely believe with the right guidance, tools and support network everyone has the capability to write their website. Website copy isn’t something you’re just naturally good at (trust me 😅), it’s a skill that’s learned and fine-tuned. So if you’re reading this thinking, “Yeah right, Kate, I’ve never been wordy and never will be”, hit this button here, I double dare you.

Mission: Successful

From last year’s member, Liv ⤵️

“On your sales page, you mentioned your mission was to prove everyone who thinks they’re 'shit with words' wrong – honestly, your mission was a success”

Questions that might be on your mind...

Most of my business is from referrals/recommendations, do I even need a website?

‍If you feel ready for one, yes! Referrals are an amazing way to garner a client base but they don’t always last forever. A website is a great backup for when the referrals naturally dry out and you need to get out there again.

What if I’m not 100% sure about what or who my brand is?

‍Brand building is a deep, cathartic process! Firstly, we can discuss this in your Introductory Call and figure out your direction. We then do a whole module on brand strategy, messaging and tone of voice to really solidify your ideas.

Help! I’m dyslexic! Can I still purchase this offer?

‍You absolutely can. I have worked with many women who are dyslexic or struggle with written words and reading. Naturally, it will depend on the severity of your dyslexia but I will always do my best to accommodate.

I’ve already written my website, can I join?
‍
Heck yeah! This is perfect for you if you bodged something together quickly and you need to start afresh. I would love to have you!

What do I need to have before joining?

‍You need a business, an open mind and a willingness to get involved. That’s it!

What do I need to have before joining?

‍You need a business, an open mind and a willingness to get involved. That’s it!

What if I pay the money and it’s actually not right for me?

Totally understand your concern. I’m really passionate about making sure this programme is right for every single person who joins. I will be vetting everyone twice. Once initially when they sign up and once again in the Introductory Calls. If at either point I don’t think you’re right for the programme you will get a 100% refund.

What The Website Workshop’s vibe be like?
‍
My take: The Internet doesn’t need another Million-Dollar Mastermind or Ground-Breaking Group Programme But, it does need genuine connections, honest spaces, a sense of humour and a community feel. And that’s exactly what The Website Workshop intends to be. My aim for the vibe is to be more like a book club or brunch than an intimidating, pushy or elitist online programme.

I’d really love to join but I’m struggling to afford the price point. Is there anything you can do?

Sure! I’ll definitely do my best. Accessibility is really important to me and I’d hate someone missing out who really wants access to this learning. Please email me at kate@eatyourwordscopy.co.uk and we can figure something out together.

When does TWW start?
‍
Introductory Calls will start on the week commencing 14th October and the first live workshop will be on the week commencing 21st October.

What's the return policy?
‍
If during the Introductory Calls, you or I don’t think you’re the right fit, you are entitled to a 100% refund.

What if I can’t make the live workshops?
‍
Don’t worry! You’ll get access to ALL of the recordings for 6-months.

Hmm, I’m not too sure about group programmes. How much 1:1 time will we get?

‍If you purchase this offer within 48 hours of the programme going live you’ll get access to a full website copy audit once you’ve written your website. This will consist of me going through your copy with a fine toothcomb and then explaining all of the suggestions on a call with me. You’ll also have an opportunity to purchase this at the end of a programme if you feel you need it.If you don’t go for either of the options above, you’ll have access to me via the communal Slack channels to help you with questions or any pieces of copy you want to look over. To keep the investment as low as possible this was the only option to cover my time in the programme.